Recently, Nuode Pet Foods, a leading domestic manufacturer of high-end pet food, announced the launch of its new strategic product—Jienisi Freeze-Dried Dual Blend Main Food. This series will adopt an "offline channel-exclusive" model, debuting in 328 premium pet stores and veterinary hospitals across China.

According to Nuode's R&D Director, the Jienisi series employs a "Three Exclusives, One Customization" strategy:
✅ Exclusive Production Line: Independent 100,000-class cleanroom facility eliminates cross-contamination risks with other product lines.
✅ Exclusive Formula: Adjusts trace element ratios based on regional pet dietary big data (East/South/North China).
✅ Exclusive Service: Provides 48-hour nutritionist support for customized feeding transition plans at partnered stores.
✅ Freeze-Dried Freshness-Lock Technology: Utilizes -36°C vacuum freeze-drying, achieving 41% higher nutrient retention compared to traditional extruded kibble.

Notably, the series contains 28% freeze-dried inclusions—a dual-texture combination of chicken freeze-dried cubes and egg yolk freeze-dried crumbles—addressing industry pain points like oxidation and palatability loss. Experts from the China Animal Agriculture Association (CAAA) Pet Industry Branch stated that this "regional customization + high-value services" model may pioneer a new direction for offline pet channels to break through homogeneous competition.